Why we can not supply the cheapest price in the market?
Why we can not supply the cheapest price for the car dvd gps in the market?And you said you are a professional Car Electronics Supplier especial in Car Audio & Video with the staffs who have 5 years experience in the export business for Car Electronics?Why?
This is a very good questions!And it is a serious question for every company who is serious for their customers.Let's think about these questions before our answer:
1.Will the cheapest price make our company the biggest seller in the market?
2.Will the cheapest price make the customer happy?
3.Will the cheapest price prove you are the professional supplier?
4.Will the cheapest price is the Reason you decide to shopping?
5.Do you need price or do you need products and service?
...
As we know,all of the Well-known companies including IBM,Sony,Wal-mart,apple...etc has their own after sale service center or after sale service network,why?
And they are the big company and professional company in their business all over the world...do you get the cheapest price from these companies?Why not?
Because they don't sell products only,they also serve their customers,they all supply warranty to their products!Because they know all of their products will be broken one day,100% defective!The difference is the time,one day defective or one year,or ten years?This is called "quality".How can they supply you warranty if they sell you in cheapest price?They have their big cost in the after sale service,including the Rent, wages, accessories, testing equipment...who will pay it?
So our answer is:it is sure that we are able to supply the cheapest price in the market,but we can't do it!
Think about what will happen when we supply the cheapest price in the market:
1.Mybe we can sell many units in the beginning,mybe we will be the NO.1 seller,but we earn the lowest profit as NO.1,too.
2.We can not supply any after sale service,because we don't have the profit.
3.If the product have problem,the customers need to throw it away because no one will Responsible for it.
4.If there are problem in after sale service,the customers will Complaints our company,mybe there are a lot of bad Complaints in all of the forum and anywhere you can find in the internet...so no one will buy from us any more,so we lose everything...and the customers who bought from us lose everything,too...
Is this what we need and what we like?
We believe all of the customers want to buy with a reliable company,with reasonal price and good quality including good service,this is what do!
Hope that you can understand and accept our price and service,and we can do a good cooperation,thanks!
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